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About the project

Web design • Web development • Copywriting •

Client: Giando Group

Case Study

Previously known as Fishsteria, Giando Group was going for a rebranding of their restaurant in the trendy neighborhood of Kennedy Town. They wanted to ditch the fish for something that felt more Italian-American. They needed a new website for the whole world to hear about their new menu and brand. And that’s when we came into play.


We created a design with checkered patterns, stars and lines that are reminiscent of neon signs found in American diners. We organized a photo shoot to highlight the new dishes they offer on their menu, ultimately setting the tone and defining Cotto & Crudo's identity.